When you think of the Côte d'Azur, one town springs to mind: Saint-Tropez. As the epitome of the French art de vivre, Saint-Tropez is a must-see town of elegance and sunshine.
But more than just appearance, Saint-Tropez is increasingly attracting buyers in search of luxury real estate. And it's a good choice! The market is dynamic, but complex. To ensure the success of your real estate investment in Saint-Tropez, it's important to choose the right neighborhood. As in every city, each area has its own specific characteristics, and in this guide we'll detail a number of neighborhoods to make the choice easier.
Are you hesitating between historic charm, discreet luxury or proximity to the beaches? Here's our selection of the 5 best areas to invest in in 2025.
Investing in the La Ponche district means opting for one of Saint-Tropez's finest neighborhoods. The area is steeped in history and character. A former fishing village, La Ponche features charming alleyways, colorful facades and a rare intimate atmosphere.
Mostly renovated apartments or small, charming stone houses, often with views over the harbor or the rooftops of the old village. This type of property attracts a clientele in search of charm and authenticity, making it an ideal area for high-end vacation rentals.
The scarcity of available properties and the area's tourist appeal also ensure good value potential. It's a wise choice for history buffs and investors looking for a typical, profitable pied-à-terre.
What would the South be without the Mediterranean? The Parcs district is undoubtedly one of the most prestigious areas of the peninsula, just a stone's throw from the Big Blue. This ultra-secure private estate boasts some of the most spectacular properties on the Gulf:
- Sea view
- Exceptional architecture
- Landscaped garden
- Tailor-made services
Les Parcs is the ideal location for a second home on the Côte d'Azur. The environment is calm, green and the neighborhood as select as it is prestigious.
Please note: the price of a villa in this area reflects its exclusive character. Properties often exceed several million euros. However, this rarity is also its strength: the Parcs remain a safe bet for an investment in property.
Just a few minutes from Saint-Tropez, Ramatuelle offers a refined opportunity to buy a residence in Saint-Tropez while enjoying an environment far from the hustle and bustle of the big city. This hilltop village has a natural setting rich in character, with direct access to the famous Pampelonne beaches.
Many villas are nestled in the greenery, blending traditional and modern architecture. The discreet charm of the area attracts an international clientele seeking both privacy and authenticity.
From a financial point of view, Ramatuelle offers very attractive rental potential, especially in high season. It's the ideal address for those who want to combine real estate investment with an exceptional quality of life.
It's no surprise that the historic center remains one of Saint-Tropez's best neighborhoods for real estate investment. It's the hub of activity, shops, restaurants and direct access to the port. It's an area that will keep you busy all year round, making it a safe bet for investors looking for a quick return.
The majority of available properties are apartments or small village houses. High rental demand is particularly strong during the summer months, ensuring an attractive return for those wishing to rent out their property.
The average budget for a property purchase in the town center remains quite high, but less inaccessible than in the more exclusive districts.
Located on the eastern side of the peninsula, Les Salins is a residential neighborhood prized for its tranquility and immediate proximity to the eponymous beach. Investing in Les Salins means opting for a rare property in an unspoilt natural setting, far from the hustle and bustle of the city center. All this while remaining just a few minutes' drive from Tropezian life.
Mostly villas surrounded by umbrella pines, as well as a few highly sought-after building plots. As far as investor profiles are concerned, this sector attracts a clientele looking for spacious, tranquil properties.
In the world of Côte d'Azur real estate, Les Salins is a strategic choice for a second home or long-term investment. The limited supply of properties in this area makes it a neighborhood with high added value.
Overall, real estate prices on the Côte d'Azur have been rising steadily in recent years. Saint-Tropez is no exception. This can be explained by :
- The post-COVID effect
- The return of international buyers
- The appeal of luxury second homes
All these factors have contributed (and continue to contribute) to driving up prices. The real estate market in the Tropez is driven by constant demand and a deliberately limited supply. Here, location makes all the difference.
In the most prestigious areas, such as Les Parcs, the price of a villa can easily exceed 15 million euros. What's more, exceptional properties are often sold off-market. Meanwhile, the average budget for a property purchase in the historic center or La Ponche is between 1 and 3 million euros for an apartment or village house.
Ramatuelle, prized for its natural environment, has prices between 3 and 6 million for a villa with garden and sea view. On the Salins side, the scarcity of available properties is driving up the bidding, with an average of around 5 million euros for a fine property.
Consequently, investing in Saint-Tropez in 2025 requires a solid budget. Nonetheless, the value of the investment is well worth the effort.
Our advice for investing in Saint-TropezInvesting in Saint-Tropez requires a well-thought-out approach and a good knowledge of the terrain. Whether you're planning a second home on the Côte d'Azur or a rental project, every detail counts in securing your real estate investment. Here are a few practical tips to follow:
- Use a local real estate agency
- Clearly define your objective (personal use, seasonal rental or medium-term resale)
- Find out about local taxes and costs associated with buying and managing a property.
- Anticipate rental management (availability in high season, concierge services, maintenance)
With the right guidance, it's entirely possible to find a property that suits your profile and your ambitions.
Saint-Tropez is a great place to invest, with its relaxed lifestyle, prestige and profitability. The choice of neighborhood is crucial. Old-fashioned charm, exclusivity, rental potential... there's a location to suit every profile.
At Homebooker, we can help you find the ideal location to start this new chapter. Contact us for an estimate or a targeted search.
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