Real estate price trends in Saint-Tropez

Article written in 2025

A truly prestigious seaside resort, Saint-Tropez has not always enjoyed such popularity and the high prices that go with it. Once a simple fishing village, in just a few decades the town has become one of the most sought-after destinations on the planet, an international meeting place and, above all, a hub for the biggest luxury brands. The real estate market has followed suit, with a surprising and exponential evolution. Homebooker, a local agency specializing in luxury properties, discusses the evolution of real estate prices in Saint-Tropez.

In Saint-Tropez, the real estate market moves relatively quickly, and many buyers and sellers come across each other through advertisements. While almost three-quarters of the market consists of villas, a few prestigious apartments may also appear occasionally.

Although the town's working population and resident population is small, around 4,000 inhabitants (2,000 fewer than in the 1980s), in the summer, a dense and compact crowd invades the resort for several months. With a real estate market offering prestigious properties, more modest housing is becoming increasingly rare. Saint-Tropez's clientele is looking for exclusivity and, in most cases, villas with superior amenities: people head to Saint-Tropez with a certain idea of prestige that they want to find in their property.

In July 2025, at the time of writing, real estate prices vary widely. For an apartment, you can currently expect to pay between €5,000 and €22,000 per square meter (with an average of €10,750), and for a house between €8,000 and €42,000 per square meter (average around €21,000 per square meter).

But it hasn't always been this way. In 10 years, house prices have risen by more than 30%, making the local market one of the most expensive among French seaside resorts. As for apartment prices, an increase of more than 20% has been observed over the last 10 years.

This increase can be explained by the town's enduring popularity, its appeal as a rental destination (short-term rental investment), and quite simply its prestige.

Homebooker, your real estate agency specializing in luxury properties, has been based in Saint-Tropez for several years. Our team will assist you with your investment project by helping you find the ideal property that meets your criteria, both in terms of amenities and budget.

Our partner has in-depth knowledge of the city's fluctuating market and is also fully versed in current real estate demands and trends, with a slight return to basics and simplicity that is reflected in property requests. Today, buyers are turning to authenticity: a sheepfold or a charming house. But our team can also offer you extraordinary properties, such as multi-bedroom residences or villas with exceptional views from the hills.