Real Estate Price Trends in Megève

Ski slopes, luxury boutiques, exceptional chalets, affluent and stylish tourists, and a name that has inspired dreams for generations: there is no doubt, we are in Megève. The chic Alpine resort par excellence. An exceptional destination for holidays steeped in luxury. But why is the real estate market here so high, and how have property prices evolved in Megève? Homebooker, your local agency, is here to shed light on the subject.

Megève is above all a renowned resort, just as popular among tourists during the magical winter season as it is during the picturesque summer months. A postcard setting, medieval cobbled streets, stunning chalets, dozens of kilometers of ski slopes, Michelin-starred restaurants, and luxury hotels: Megève is the Saint-Tropez of the Alps.

Beyond its glamour, Megève carries history, heritage, and prestige. Its first wave of tourism dates back to the 1910s, when the resort became a symbol of French art de vivre. The first luxury hotels, thrilling ski runs, and above all, the rise of exceptional chalets with the unprecedented presence of ski rooms set the tone. Its fame was immediate: Megève was launched, and its prestige has never faded.

Over the decades, locals watched their resort become a true haven for the elite: royals, jet-setters, and celebrities flocked to the town with the first snowflakes. In summer, the clientele shifts toward nature lovers seeking a chic countryside escape. Real estate prices have constantly evolved in step with new constructions and the ever-growing influx of tourists. Today, finding an attractively priced property in Megève is nearly impossible—and that rarity is precisely what fuels the town’s prestige: Megève must be earned, and Megève comes at a high price.

In more than 100 years, real estate prices in the resort have skyrocketed beyond imagination. While land prices were relatively accessible in the beginning, just a few decades later this was no longer the case. Today, investing in the resort requires a substantial budget.

In recent years, prices have soared once again: for example, at the end of the 2000s, the average price per square meter for a property in the town center was around €15,000/m². Today, that same location is worth double. As of July 1, 2025, apartment prices range between €4,300 and €19,700 per square meter, while houses range between €6,700 and €33,800 per square meter for the most exclusive properties.

Exclusive properties are those in prime locations and offering the best amenities in the resort. These include high-end private chalets with sought-after features, or apartments in luxury residences with concierge services. The prestige of the finishes also weighs in the balance: indoor swimming pools, refined interiors, quality furnishings, and proximity to premium infrastructure.

All these factors can raise—or lower—real estate values in Megève. Still, demand for prestigious properties remains strong, even though average prices per square meter have surged by nearly 40% in the past decade. Currently, demand is focused primarily on apartments, whose prices have risen by almost 45% over the last 10 years, while houses have increased by just over 35%.

Now that you’re aware of the evolution of real estate prices in Megève, are you considering investing to benefit from this constant upward trend? As a specialist in the Megève market, Homebooker is here to guide your investment project.

Whether your goal is to acquire an exceptional chalet slightly away from the center, or a property right in the heart of town, take advantage of Homebooker’s expertise for tailored support. Our local experts know the market inside and out—its trends, its most attractive properties, and its prestige investment opportunities.
Let’s discuss your project and find the property that matches your ambitions for excellence and your criteria: a high-end chalet or a one-of-a-kind apartment. Carefully curated listings and bespoke guidance are what have built the reputation of our agency.